Headspace Teams Up with Amazon for Fitness Band Launch

Headspace has teamed up with Amazon to provide content for the tech giant’s new fitness band, Amazon Halo.

Amazon announced the new health and wellness tracker Friday. The product comes in the form of a screenless wrist band equipped with sensors and a suite of tools powered by artificial intelligence. It measures wearers’ body fat percentage, tone of voice, sleep, activity and more. Users can view their data on an app.

Santa Monica, California-based Headspace — a provider of digital mental health, mindfulness and meditation services — comes into play for Amazon Halo’s “Labs” feature. Labs are guided “science-backed challenges, experiments and workouts that allow customers to discover what works best for them specifically,” according to a press release announcing the new product.


Headspace labs are mindfulness challenges and experiments designed to help users manage their stress, hone their focus and improve their sleep, just to name a few examples. Challenges run from one to four weeks. The results are meant to provide users with measurable results that can impact their health.

Other partners creating labs for Amazon Halo include the Mayo Clinic, Orangetheory Fitness and WW (formerly Weight Watchers), in addition to a number of other brands.

Headspace — which has raised more than $215 million since its 2010 founding — is no stranger to working with corporate giants such as Amazon. For example, it provides its employer offering, Headspace at Work, to company’s such as Adobe (Nasdaq: ADBE), Hyatt (NYSE: H) and Starbucks (Nasdaq: SBUX).


Meanwhile, Amazon Halo — and its Headspace mindfulness labs — are currently available only via early access. There’s no word yet on when the product will be released on a larger scale.

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