Therapist Matching Startup Headway Raises $26M

Headway, a startup that helps people find therapists that accept their insurance, has raised $26 million in Series A funding. That brings the company’s total funding raised up to about $33 million. 

Since its founding in 2019, Headway has helped tens of thousands of patients find therapists and book appointments. It currently works with about 1,800 clinicians in the New York City area, its inaugural market and the only in which it currently operates. 

Users can search Headway’s directory of therapists to find care. Additionally, the startup helps therapists who aren’t part of major organizations gain insurance coverage, by working as the middle man between insurers and clinicians.


The goal is to help make behavioral health care more affordable and accessible by making providers easier to find and by making insurance coverage easier to achieve for smaller providers.

Headway doesn’t charge patients or therapists to use its services. Instead, it takes commission from the insurance providers with which it works.

The New York-based startup plans to use its newly raised funding to expand into additional cities, add more therapists to its platform and invest in technology to improve its search and recommendation functions.


The latest funding round was led by Thrive and GV, which was formerly known as Google Ventures. Past investors Accel, GFC and IA Ventures also participated.

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