Quartet Names New CEO, COO; Acadia Names New Chief Marketing Officer

Quartet shakes up its leadership team with a new CEO, COO

Digital behavioral health company Quartet Health has named Christina Mainelli its next CEO.

Mainelli, who previously served as the company’s COO and president, will take the reins from Puneet Singh. Meanwhile, a former senior vice president at Quartet, Anay Patel, will move into the COO role.

During Mainelli’s tenure as COO of Quartet, she worked with Singh on transforming the company from a digital referral coordination company to a tech-enabled mental health provider, according to a blog announcement. During this period, Quartet raised more than $60 million in equity capital.


Next up, Mainelli plans to lead the company to scale.

“After two years of transformation, we are ready to scale the strategy we designed and built,” Mainelli said in the blog. “We’ve grown our top line 250% since 2020. More importantly, our team increased patient appointments 125x from 4,000 in 2020 to over 500,000 in 2022 while expanding from 8 to 33 states. We more than doubled the size of our provider group in 12 months to over 250 clinicians and also enabled Medicaid value-based payments to clinicians in one third of all US states.”

In Patel’s new role, he will lead operations and execute the company’s larger growth strategy.


“Anay is a leader who relentlessly follows the data, and I am excited to partner with him in building towards our future,” Mainelli said. “He has a keen ability to quickly assess a challenge or opportunity, apply a data driven approach to validate his assumptions, and then make an informed decision.”

Singh will continue as a member of the Quartet board.

Founded in 2014, Quartet partners with health plans and systems to connect users to virtual behavioral health services. It also provides tech-backed behavioral health services.

It has raised at least $219.5 million in venture capital funding.

Acadia makes moves in marketing 

Behavioral health provider Acadia Healthcare Company Inc. (Nasdaq: ACHC) has tapped Mark Palmenter as its next chief marketing officer. Palmenter will also serve as the co-chair of Acadia’s Diversity and Inclusion Council.

Before coming to Acadia, he worked for payer giant Humana (NYSE: HUM). At Humana, he had several positions, most recently vice president of pharmacy and group marketing and communications.

Palmenter has also worked for Anthem, American Express and The Procter & Gamble Company.

Tennessee-based Acadia operates a network of more than 246 behavioral health facilities with over 10,800 beds. Its services include inpatient psychiatric hospitals, specialty treatment facilities, residential treatment centers and outpatient clinics.

LifeStance loses its business transformation officer 

Former LifeStance (Nasdaq: LFST) CFO and Business Transformation Officer J. Michael Bruff appears to have taken on a new role as CFO of JenCare.

This news comes just months after behavioral health provider LifeStance announced that Bruff would move from CFO to business transformation officer, a new role focused on “enterprise-wide strategic initiatives dedicated to simplifying processes and scaling infrastructure.”

Bruff is leaving the behavioral health space to work in senior care. JenCare is a senior medical center.

Bruff has previously held roles at Varian Medical Systems, Dell EMC and Dell Technologies.

NOCD taps clinician to lead its network operations

Digital behavioral health provider NOCD has named Christopher Novak its next chief network operating officer.

A licensed clinical professional counselor by training, Novak has held leadership roles at several behavioral health organizations, including Ascension, Alexian Brothers Behavioral Health Hospital and Centegra Health System. Immediately before joining the NOCD team, he served as CEO of Pathways Behavioral Health Network.

NOCD is a tech-enabled provider focused on treating obsessive-compulsive disorder. Founded in 2018, the company announced a $34 million funding round last month. The company said it plans to use the funds to expand its team of therapists and build public awareness around OCD.

Two Chairs makes a slew of hires 

Digital behavioral health company Two Chairs has named Rosemary Jones as its vice president of people, Eric Ng as senior vice president of marketing and Alfonso Castillo as chief commercial officer.

For Castillo, this is a promotion from vice president of business development. Before coming to Two Chairs, Castillo led corporate strategy and business operations at digital health company Omada.

As VP of people, Jones will lead the company’s hiring, culture, and diversity and inclusion efforts. She has previously worked at Williams-Sonoma, Sephora and Allbirds.

Before joining Two Chairs, Ng served as senior vice president of marketing at Eden Health. He was also the vice president of marketing at Blink Health.

“Providing exceptional mental healthcare starts with hiring and building the right team to better serve our patients. Alfonso, Eric, and Rosemary share our vision of building a world where everyone has access to quality therapy and a clinician that suits their needs,” Alex Katz, CEO and founder of Two Chairs, said in a statement. “Their combined background in partnerships, patient engagement, strategy, and culture is critical as we work to deepen our bench of clinicians, expand our health plan and provider partnerships, and provide more care to people in need.”

Two Chairs is a digital behavioral health company offering patients hybrid care. It has 330 licensed clinicians.

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