Addiction treatment provider Bradford Health has tapped Robert Marsh to lead the company as CEO.
Before joining Bradford, Marsh was the CEO of autism service provider 360 Behavioral Health. His resume also includes tenure at Kindred Healthcare and Acadia Healthcare.
“I’m honored to join the Bradford team and contribute to its mission of providing high-quality care to individuals battling substance use disorders,” said Marsh. “I’m committed to building on Bradford’s legacy of excellence and expanding access to life-changing treatment services across the Southeast.”
Birmingham, Alabama-based Bradford provides substance use disorder (SUD) treatment services in the Southeastern part of the country. It has a network of 40 facilities. Its services include intervention care, crisis response, intensive outpatient care, partial hospitalization, residential programs, inpatient detox and transitional and life skill programs.
Bradford has had a number of CEOs over the last few years. In late 2023, the company announced Lisa Evans would succeed longtime Bradford CEO Mike Rickman. She left the post in April, according to Linkedin.
Bradford was acquired by private equity firm Lee Equity Partners in 2022. Prior to the acquisition, it was owned by PE company Centre Partners.
Bradford has been growing since the acquisition. For example, in 2023, the provider purchased Vertava Health of Southaven, Mississippi.
Lee Equity’s portfolio includes mental health and addiction treatment provider Summit Behavioral Health and eating disorder provider Eating Recovery Center.
“Rob is one the strongest operators in behavioral healthcare. Bradford is confident that his expertise will enhance our ability to serve our communities and fulfill our mission,” Christian Chauvet, Partner at Lee Equity, said in a statement.
While Marsh will no longer serve as CEO of 360 Behavioral Health, he has transitioned into a board member role at the company. Meanwhile, Kate Sheldon-Princi, chief operating officer for 360 Behavioral Health, will step into the interim CEO role.
Marsh was one of three high-profile autism provider CEOs who stepped down this spring. Jason Owen, the CEO of KKR-backed autism therapy provider BlueSprig Pediatrics, left to take a role at Envision Healthcare, and Kathleen Stengel, CEO of NeurAbilities Healthcare, announced her departure.
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