Headway Co-Founder Starts New Youth Mental Health Biz; Amwell Co-CEO Steps Down

Headway founder leads new startup  Headway founder Jake Sussman is heading up a new youth-focused behavioral health startup, according to TechCrunch. The new venture, Marble, provides virtual therapy for teens with a licensed therapist. The company promises to get patients an appointment within four days. It also accepts “all insurances”—including Medicaid. The provider offers individual […]

Payable Hours for Training, Clear Career Tracks Help Retain Autism Therapy Staff 

With autism therapy professionals in high demand and in short supply, organizations are getting creative to hold onto their employees. From conducting “stay interviews” to glean job satisfaction insights to offering reliable schedules and growth opportunities, providers are pulling out all the stops to prevent clinician burnout and keep top talent on board. Demand for […]

Gateway CEO: Pre-Admission Requirements Could Violate Parity Laws

Payers often prefer ambulatory, outpatient substance use disorder (SUD) treatment for its lower cost. Yet, SUD patients frequently present with higher acuity cases and more co-occurring conditions. Gateway Foundation is preparing for both trends by making targeted investments in ambulatory and bedded programs while also battling increased pre-admission requirements from payers. In some instances, these […]

How LifeStance Is Prepping for Potential Telehealth Regulation Changes, Installing Collaborative Care Models

Collaborative care has gained significant traction in the behavioral health industry since its inception in the early 2000s. The care model, which integrates physical and behavioral health care services, is set to become the gold standard, according to Dr. Ujjwal Ramtekkar, chief medical officer of LifeStance Health. LifeStance is increasingly implementing collaborative care across its […]

Lessons from Summit BHC, Geode: How Behavioral Health Providers Can Build a Culture That Retains Staff

Behavioral health staffing pressures have eased since the crisis-inducing levels of the COVID-19 pandemic toward a new normal. That new normal is defined by heightened challenges compared to the pre-pandemic era. It is also defined by market and financial constraints, forcing the totality of the behavioral health industry to address the importance and power of […]

How Ophelia Health Used Edgy Marketing, Patient Testimonials to Drive Engagement

Ophelia Health, a virtual substance use disorder provider responsible for one the industry’s edgiest campaigns, advocates cutting through the noise of industry jargon to help overcome the stigma surrounding addiction. “Addiction is … one of the few diseases that is very misunderstood,” Jenni Friedman, vice president of marketing at Ophelia, said during the Behavioral Health […]

Why Acadia Healthcare Is Expanding Eating Disorder Treatment as Competitors Scale Back

Amid a slew of closures and layoffs in the eating disorder market, behavioral health provider Acadia Healthcare (Nasdaq: ACHC) is expanding its eating disorder programming. Acadia is furthering its reach into trauma-focused treatment and wrap-around care, leadership told Behavioral Health Business. The provider also recently launched an eating disorder awareness campaign and plans to add […]

Pipeline: Sandstone Expands Youth Addiction Services in Illinois; Nystrom Expands Its Minnesota Services

Sandstone Care expands youth outpatient services  Youth provider Sandstone Care has opened a new outpatient facility in Buffalo Grove, Illinois. The center will be dedicated to providing age-specific behavioral health and substance use disorder treatment for teens and young adults. Patients will be able to access intensive outpatient programs (IOPs) and partial hospitalization programs (PHPs) […]

Acadia Healthcare Promotes Dr. Nasser Khan to Newly Created COO Position

Behavioral health behemoth Acadia Healthcare (Nasdaq: ACHC) announced the appointment of a new chief operating officer, a role the company did not previously include in its C-suite. Dr. Nasser Khan, the operations group president for Acadia Healthcare’s comprehensive treatment center (CTC) business line, will assume the chief operating officer role on June 30, according to […]

Reframing Behavioral Health Marketing: ‘Not B2B or D2C, It’s Human to Human’

Recently, digital behavioral health companies have significantly shifted their focus from D2C to B2B. However, when marketing these services, the transition between audiences doesn’t require a steep learning curve. Virtual behavioral health provider Talkspace (Nasdaq: TALK) is one of those providers that has doubled down on its B2B efforts, prioritizing payer and enterprise relationships. “It’s […]