This article is sponsored by Circle Social. This article is based on a discussion with Lance Folske, CEO at Pure Mixed Strategy, LLC, Nick Jaworski, CEO at Circle Social, and Peter Barbuto, VP of Business Development at Recovery Centers For America. The discussion took place on October 11, 2023 during the BHB INVEST Conference. The […]
Circle Social Inc.
Ophelia Health launched an intentionally provocative medication-assisted treatment (MAT) marketing campaign. The tagline for the campaign is “Fu*ck Rehab.” The New York City-based startup intends to challenge “rehab” as the default option for opioid use disorder (OUD). Ophelia Health has raised $67 million, according to Crunchbase. It solely focuses on treating OUD with MAT via […]
A lot is riding on whether or not digital behavioral health operators will be able to solve the challenge of high customer acquisition costs. Last year, investors poured $5.5 billion of capital into digital operators’ coffers. Yet high customer acquisition costs remain a largely unresolved concern that could limit digital behavioral health’s promise of speeding […]