Ophelia Health launched an intentionally provocative medication-assisted treatment (MAT) marketing campaign. The tagline for the campaign is “Fu*ck Rehab.” The New York City-based startup intends to challenge “rehab” as the default option for opioid use disorder (OUD). Ophelia Health has raised $67 million, according to Crunchbase. It solely focuses on treating OUD with MAT via […]
This article is sponsored by Dreamscape Marketing. This article is based on a Behavioral Health Business discussion with Dan Gemp, President of Dreamscape Marketing. The discussion took place on October 13, 2022 during the BHB Invest Conference in Chicago. The article below has been edited for length and clarity. Behavioral Health Business: We’re going to […]
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