4 Areas Behavioral Health Providers Are Allocating 2026 Budgets Toward

This is an exclusive BHB+ story Behavioral health providers are looking to expand their geographic reach, add artificial intelligence and technology solutions, and hone in on personnel and payer relationships with their 2026 budgets, despite funding and reimbursement uncertainties. Those trends are consistent across mental health, substance use treatment and autism therapy providers. Following a […]

Flipping Lifetime Value on Its Head Drives Long-Term Client Relationships, Profitability

Some in the addiction treatment space are using novel conceptions of the marketing jargon “lifetime value” as a tool for assessing new programs and strategies. Because addiction treatment providers are so different from the average business, the typical application of business rules and concepts often yields different outcomes than would be expected. In turn, some […]

New Generation of Workers Revitalizes Addiction Treatment Services

This is an exclusive BHB+ story The retirement trend dominating employment conversations may be taking a turn — at least for the addiction treatment industry, where longtime professionals are noticing renewed attention from the younger side of the workforce.  The growing demand for addiction treatment services is still swept up in the behavioral health industry’s […]

What ‘Product Strategy’ Really Means in Addiction Treatment

In the rapidly evolving landscape of addiction treatment, legacy providers are increasingly under pressure to adapt without abandoning the principles that built their reputations. Few organizations embody this balancing act better than Hazelden Betty Ford Foundation, one of the nation’s largest nonprofit providers of substance use disorder (SUD) care, recovery resources, and related prevention and […]

Youth Recovery Hinges on Community Support, Yet Providers Lack Reimbursement Pathway

This is an exclusive BHB+ story Psychosocial interventions continue to be the primary way to treat youth substance use disorders (SUDs). Yet, these approaches are often formal and miss the mark on building community. “I feel like mental health treatment in particular is very sterile. It’s very focused on meds and one-to-one interactions,” Dr. Joseph […]

Optum CEO Moves to UnitedHealth Group Role; Forge Health CEO Changes Seats in C-Suite

Optum CEO moves to enterprise role at UnitedHealth Group, successor named Heather Cianfrocco, the CEO of Optum, will move to the role of executive vice president of governance, compliance and information security at Optum’s parent company, Minnetonka, Minnesota-based UnitedHealth Group (NYSE: UNH). Optum is the payvider services and consulting arm of UnitedHealth Group. Cianfrocco took […]

Hazelden Betty Ford Unveils Data-Driven Approach to Integrated Addiction and Mental Health Care

The Hazelden Betty Ford Foundation has announced the roll-out of a new integrated care model that combines mental health and substance use disorder (SUD) treatment. The project aims to push the envelope on whole-person care adoption among behavioral health providers, with plans to eventually even scale its “next-generation” approach to partnerships with other systems. Across […]

Mental Health Outshines Autism Therapy and SUD Treatment Services as Top Investment Target in 2025

Behavioral health executives are thinking big about artificial intelligence in 2025. Leaders in the industry are also bullish on service line expansion, particularly in and around mental health care over other sub-sectors. Those are some major takeaways from Behavioral Health Business’ recently released 2025 Industry Outlook survey. BHB covered additional insights from the survey earlier […]