Thriveworks, Ophelia Join Forces to Address Co-Occurring OUD and Psychiatric Disorders

Patients diagnosed with both opioid use disorder (OUD) and a psychiatric condition can experience decades-long delays before receiving treatment and significant barriers to care.  A new partnership between OUD treatment provider Ophelia and hybrid mental health provider Thriveworks is seeking to provide an accessible pipeline to care for patients with co-occurring OUD and psychiatric disorders. […]

How Ophelia Health Used Edgy Marketing, Patient Testimonials to Drive Engagement

Ophelia Health, a virtual substance use disorder provider responsible for one the industry’s edgiest campaigns, advocates cutting through the noise of industry jargon to help overcome the stigma surrounding addiction. “Addiction is … one of the few diseases that is very misunderstood,” Jenni Friedman, vice president of marketing at Ophelia, said during the Behavioral Health […]

Reframing Behavioral Health Marketing: ‘Not B2B or D2C, It’s Human to Human’

Recently, digital behavioral health companies have significantly shifted their focus from D2C to B2B. However, when marketing these services, the transition between audiences doesn’t require a steep learning curve. Virtual behavioral health provider Talkspace (Nasdaq: TALK) is one of those providers that has doubled down on its B2B efforts, prioritizing payer and enterprise relationships. “It’s […]

‘They Won’t Rip Telehealth Away’: Digital Behavioral Health Companies Prepare for Industry-Shaping DEA Decision

November is fast approaching, and with it comes the Drug Enforcement Administration’s (DEA) proposed rule on telehealth and controlled substance prescribing. After a six-month delay, the federal law enforcement and regulatory body will release regulations that will shape the future of telehealth within behavioral health in the post-COVID era. It also has the potential to […]

Ophelia, CareSource, Gateway: Investing in Community Can ‘Start Moving the Needle’ on SUD Treatment

Community support often falls outside of the addiction treatment-managed care fee-for-service paradigm. Payers and providers alike know the importance of fostering community in addiction treatment, and it’s a key to effective treatment and long-term recovery. However, developing communities fall far beyond their typical scope of services. Regardless, innovations around managed and value-based care seek to […]

DEA Proposal Jeopardizes Digital Providers, Limits Access to Care, Behavioral Health Insiders Warn

The new telehealth restrictions proposed by the Drug Enforcement Administration (DEA) last week struck a sour chord with several industry stakeholders. Many industry insiders condemned the move as out of touch and even dangerous, jeopardizing telehealth models’ effectiveness in behavioral health. Still, the proposal is not set in stone, and parts of it could change […]

Ophelia’s Provocative Opioid Use Disorder Marketing Campaign Will Turn Heads. But Will It Work?

Ophelia Health launched an intentionally provocative medication-assisted treatment (MAT) marketing campaign. The tagline for the campaign is “Fu*ck Rehab.” The New York City-based startup intends to challenge “rehab” as the default option for opioid use disorder (OUD). Ophelia Health has raised $67 million, according to Crunchbase. It solely focuses on treating OUD with MAT via […]