Flipping Lifetime Value on Its Head Drives Long-Term Client Relationships, Profitability

Some in the addiction treatment space are using novel conceptions of the marketing jargon “lifetime value” as a tool for assessing new programs and strategies. Because addiction treatment providers are so different from the average business, the typical application of business rules and concepts often yields different outcomes than would be expected. In turn, some […]

UnitedHealth Group Highlights ‘Unanticipated’ Surge in Medical Costs Tied to Behavioral Health

UnitedHealth Group (NYSE: UNH) is the latest health care payer to highlight the impact of skyrocketing behavioral health utilization. Specifically, UnitedHealth Group executives said Tuesday that second-quarter financial shortcomings were partly linked to “unanticipated” medical costs that ended up being $6.5 billion more than originally forecast. That figure was largely inflated by behavioral health utilization, […]

Optum CEO Moves to UnitedHealth Group Role; Forge Health CEO Changes Seats in C-Suite

Optum CEO moves to enterprise role at UnitedHealth Group, successor named Heather Cianfrocco, the CEO of Optum, will move to the role of executive vice president of governance, compliance and information security at Optum’s parent company, Minnetonka, Minnesota-based UnitedHealth Group (NYSE: UNH). Optum is the payvider services and consulting arm of UnitedHealth Group. Cianfrocco took […]

3 Under-the-Radar Payer Trends in Behavioral Heath Care

This is an exclusive BHB+ story When it comes to payer trends in behavioral health, value-based care is generally top of mind for most. And value-based care is certainly a critical movement set to impact the behavioral health industry in 2025 and beyond. But several under-the-radar trends in behavioral health reimbursement could also significantly reshape […]

Recent Optum Behavioral Health Rate Cuts Bring to Life Harsh Reality of the Payer-Provider Complex

Over the last few months, we’ve watched Optum pull back on behavioral health funding on multiple fronts. While substantive to the specific sectors impacted, it signals that previous worries about payers cutting back on behavioral health reimbursements are warranted. In short, that’s bad news. But it’s not unexpected. Why is that? Because payers are largely […]

Optum Reportedly Whittling Away at Medicaid Coverage for Autism Therapy

Optum is reportedly executing a multi-pronged plan to curb spending on applied behavior analysis (ABA) provided to patients covered by Medicaid. The insurer targets its Medicaid-contracted autism therapy networks in Arizona, Nebraska, Tennessee, Virginia, New Jersey, Indiana and Louisiana, according to a report by the nonprofit investigative journalism outfit ProPublica. The plan is a response […]

Medicaid, Elevated Behavioral Health Utilization Had Payers Talking in Q3

The ongoing need for behavioral health services will be no surprise to anyone involved in the industry. Patients continue to have high rates of need and often present with greater acuity. This demand for behavioral health services was reflected across payers’ Q3 earnings calls. The result? Sky-high utilization levels. For example, David Cordani, the CEO […]