Talkspace’s Medicare, Tricare Deals Expand Free Access, Marketing Hurdles Remain

Thanks to Talkspace’s (NASDAQ: TALK) new partnerships with public payers, Tricare and Medicare, more individuals now have free access to the company’s assets. The tricky part is garnering awareness about the services.   Talkspace is also set to cover 200 million lives and is working to improve awareness that its services may be free for many […]

Payers Recognize Promise of Digital Behavioral Health, But Coverage Lags Behind

Despite growing payer interest in digital behavioral health services, industry insiders agree significant challenges still need to be addressed in insurers’ virtual care contracting strategies. While traditional virtual mental health care has gained in popularity, there are still many services that digital behavioral health companies offer that aren’t covered by the government or traditional payers. […]

Talkspace Goes Retail, Partners with Amazon’s Health Business

Digital mental health provider Talkspace Inc. (Nasdaq: TALK) is now selling its services on Amazon. Specifically, Talkspace will be offered through Amazon Health Services’ Health Conditions Programs. These programs are meant to help consumers get access to insurance-covered services that they might not otherwise be able to access. Talkspace is the first virtual behavioral health […]

The Pitfalls of All-in-One Behavioral Health Services

The allure of being a one-stop-shop for health services is waning for behavioral providers. Instead, we are seeing the rise of partnerships to help with referral pathways and provide specialty care. While there is a drive for more integrated services with a holistic approach, many providers are recognizing their limitations, particularly in the digital space. […]

What Talkspace’s CEO Says It Takes to Get into Medicare

Virtual mental health provider Talkspace (Nasdaq: TALK) is stepping into the unknown as it doubles down on its efforts to work with more government payers, such as Medicare and TRICARE. On Tuesday, top executives at the company said that it doesn’t yet have a solid idea, beyond estimates, of how the economics of working with […]

The Next Chapter for Mental Health Coverage and Business Models

All was relatively quiet on the behavioral health front for publicly traded companies in Q1, reflecting the typically sleepy nature of the first quarter for those seeking to wrap up old initiatives and start new ones. Don’t get me wrong: It’s not like nothing happened or there isn’t anything worth pondering. Quite the opposite, in […]

Reframing Behavioral Health Marketing: ‘Not B2B or D2C, It’s Human to Human’

Recently, digital behavioral health companies have significantly shifted their focus from D2C to B2B. However, when marketing these services, the transition between audiences doesn’t require a steep learning curve. Virtual behavioral health provider Talkspace (Nasdaq: TALK) is one of those providers that has doubled down on its B2B efforts, prioritizing payer and enterprise relationships. “It’s […]

Virtual Mental Health Provider Talkspace Taps Into Medicare Market

After months of teasing the expansion, virtual mental health giant Talkspace (Nasdaq: TALK) has entered the Medicare market.  Talkspace’s services will now be available to 13 million members in 11 states, including California, Florida, New York, Ohio, New Jersey, Virginia, Missouri, Maryland, South Carolina, New Mexico and Idaho. However, the virtual care company has plans […]

Talkspace Achieves Profitability, Reveals Medicare Push

Talkspace Inc. (Nasdaq: TALK) continues to thin its financial losses as it grows its payer- and government-focused business lines.  The once direct-to-consumer, texting-based digital therapy company continues to move closer to profitability. On an adjusted basis, earnings totaled about $774,000. This is the first profitable quarter since the company’s IPO in 2021. Its net loss, […]