Workit Health, a virtual rehab startup, has raised $12 million in Series B funding. That brings the telemedicine company’s total funding raised up to $20 million, according to the fundraising tracker website Crunchbase.
FirstMark Capital led the investment round. Lux Capital, GingerBread Capital and Blue Cross and Blue Shield Venture Partners also participated, as did actor Rob Lowe.
Based in Ann Arbor, Michigan, Workit is a virtual clinic that offers medication assisted treatment (MAT) and therapy for substance use disorder (SUD). The company was founded in 2015 with the goal being to make SUD treatment more accessible and affordable.
Workit does that by delivering care to patients virtually in the comfort of their own homes, rather than in brick-and-mortar offices patients have to travel to. Treatment is delivered remotely via mobile apps and includes interactive recovery curriculums, video visits, online recovery groups and virtual drug testing.
The startup serves people with opioid and alcohol use disorders in all stages of recovery. It works with individuals, health plans and employers to do so. To date, Workit employs about 150 workers and treats thousands of people. It offers MAT in five states and provides therapy to patients nationwide.
But amid the coronavirus emergency, the nation’s SUD crisis has worsened. And with it, the need for telehealth offerings like Workit’s have skyrocketed.
As such, the company plans to use its newly raised funding to expand and treat more people.
“The demand for telemedicine care accelerated with COVID-19, but providing quality addiction treatment to people in the privacy of their home has been our priority at Workit Health since day one,” Robin McIntosh, Workit co-founder and co-CEO, said in a press release announcing the news. “With Workit Health, it’s easier than ever before to take the first step towards recovery, and we’re excited to use this round of funding to bring our holistic and evidence-based care to more Americans.”
Workit plans to launch in Ohio, Texas and Florida in 2021, McIntosh told Fortune. Then, the company leaders hopes to continue growing from there.
“COVID has changed so much,” McIntosh told the publication. “We’ve been advocating for remote care for years.”