Virtual Primary Care Provider Acquires Mental Health Platform Trusst

The virtual primary care provider K Health has acquired Trusst, a mental health app that connects users to licensed therapists.

Terms of the deal were not disclosed.

Founded in 2019, Hanover, New Hampshire-based Trusst provides users with immediate access to therapists, with whom they can engage in message-based conversations.

Trusst therapists focus on a variety of issues such as anxiety and depression, as well as other areas like LGBTQ+ matters and gender identity. Trusst also partners with companies and institutions to help them meet workforce wellness goals.


Meanwhile, New York-based K Health provides virtual treatment for almost all primary care conditions. It offers 24/7 urgent care, anxiety and depression treatment, pediatrics offerings, and more. K Health’s services are available 24/7 in 48 states.

Memberships are $12 per month, with doctor conversations costing $23. K Health provides free care for kids ages 3 and older. No insurance is required to sign up for the platform.

As part of the acquisition, Trusst founder and CEO Bill Hudenko will become the new global head of mental health at K Health.


“People need therapists all day, every day, not just at their scheduled appointment time,” Hudenko said in a press release announcing the deal. “Together with K Health, we’ll be able to offer millions of people access to a therapist right in their pocket.”

Allon Bloch, co-founder and CEO of K Health, added on to that.

“Nearly 70% of physical ailments have a mental health component, yet many primary care doctors don’t know who to refer their patients to,” Bloch said in the press release. “Good health requires good mental health and with Trusst, K Health will not only give millions of people access to a therapist whenever they need one, but will be able to help them identify and treat any physical ailments that may be associated.”

Founded in 2016, K Health has raised $271.3 million to date, according to fundraising tracking site Crunchbase. Its most recent round took place in January, when it raised $132 million in Series E funding led by GGV Capital, PICO Venture Partners and Valor Equity Partners.

Meanwhile, Trusst previously received seed funding from LaunchPad Venture Group, an early stage angel investment firm, according to Crunchbase.

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