Virtual Therapy App Provider Real Raises $37M

Real Collaborative Inc. announced Tuesday it landed an oversubscribed $37 million Series B funding round.

The New York City-based therapy provider offers a monthly subscription model for self-guided app-based programs and services. The company claims that “helping members access clinically-effective tools and resources … make mental health care an accessible, daily practice.”

“The last few years have put a spotlight on mental health and Real’s mission is to make mental wellness an essential part of well-being,” Ariela Safira, CEO and founder of Real Collaborative, said in a news release. “In order to do this, Real is transforming mental wellness into a continuous, everyday experience integrated into people’s day-to-day lives.”


Real Collaborative will invest further in health research to build the most effective and innovative care model that speaks to modern consumers, the release states.

The company was founded in 2019.

Real Collaborative, which markets itself simply as Real, helps users create a routine. The app is also able to create clinical outcomes data to help track user progress.


Using self-guided, therapist-designed content helps people gain access to similar services provided in the 1-on-1 therapist setting, but at a much wider scale than being seen by a therapist can provide.

Real Collaborative’s program “Pathways” include body image, depression, relationship, anxiety, career, stress and other, according to a news release.”

On April 9, Behavioral Health Business reported that Real Collaborative landed $10 million in a Series A funding round that included backing from actress Gwenyth Paltrow, U.S. soccer star Megan Rapinoe, and Minnesota Vikings linebacker Eric Kendricks.

Owl Ventures led the round and included participation from Lightspeed Venture Partners, Female Founders Fund, Forerunner Ventures and BBG Ventures. Cityblock Founding CEO Iyah Romm and Chief Medical Officer Dr. Sylvia Romm also participated.

“As an early believer in Ariela and Real’s success, we’re proud to expand our investment in Real’s Series B fundraise,” Nicole Quinn, partner at Lightspeed Venture Partners, said in the release. “As a board member for the last year, I can say Real is one of the few companies in this space building their foundation on clinical research and using that to inform building a truly innovative care model.”

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