Rogers Behavioral Health Adds 3rd CEO Since 2022; Brightside Health Adds Thirty Madison Alum to Leadership Team

Nonprofit giant Rogers Behavioral Health names new CEO

Robergs Behavioral Health, an Oconomowoc, Wisconsin-based diversified behavioral health provider, is on its third CEO since the fall of 2022.

On Aug. 18, the nonprofit announced that Cindy Meyer had been named CEO. She has had the role on an interim basis since May 2023. She stepped into the role after John Boyd Jr. left the organization.

Meyer was previously chief operating officer. She joined the company to take on that role in November 2022.


Boyd was named CEO in August 2022 and took over on Oct. 1, 2022. He was the successor to Roger Behavioral Health’s long-time CEO, Pat Hammer.

Rogers Behavioral Health operates in ten states, with its greatest concentration of facilities in Wisconsin. It operates three hospitals, 21 outpatient centers and over 50 residential and intensive program locations. It generated $260 million in revenue in the nine months ended April 30, according to its latest financial disclosures.

Meyer comes to the role with a 30-year career in behavioral health to back her up.


“The Board has been impressed with Cindy’s ability to bring focus and stability to the organization while always putting patients and families at the center of every decision during this time of transition. Her depth of senior leadership experience positions her well to lead Rogers,” Barbara Gromacki, board chair and principal at Caord Partners, said in a news release.

Brightside Health adds to C-suite

San Francisco-based Brightside Health named Julia Bernstein its chief operations officer.

He comes to the role with 15 years of executive leadership experience. In the role, she will maintain “operational rigor” at Brightside Health and play a role in strategizing scalable operations.

“Julia is an experienced digital health leader who knows healthcare systems inside and out, and we are excited to welcome her as we continue to deliver high-quality mental health care to everyone who needs it,” said Brad Kittredge, co-founder and CEO of Brightside Health, said in a news release.

She joins Brightside Health from the virtual specialty health care company Thirty Madison, where she was head of operations and strategy. She held leadership roles at Ginger, Beacon Health Options and Tempest.

Brightside Health raised $50 million in March 2022.

California mental health, addiction treatment provider AKUA Behavioral Health

AKUA Behavioral Health named Carter Serrett as CEO. He took on the role on Sept. 12. 

Headquartered in Newport Beach, California, AKUA Behavioral Health lists 15 service sites in Orange, Sacramento, San Diego and Los Angeles counties in California.

It offers several care types and settings, such as residential, intensive outpatient programs (IOP), partial hospitalization programs (PHP), outpatient and virtual care for mental health and substance use disorders (SUD).

Serrett has worked as vice president of sales and marketing for AKUA Behavioral Health and has worked there for eight years. The organization’s former CEO, Stephen Mercurio, will continue as a board member with AKUA.

Acquisitive Pneuma Behavioral Health names growth leader

North Carolina-based comprehensive mental health care provider Pneuma Behavioral Health named Tammy George its new chief growth officer.

“At a time when Pneuma is accelerating at such a rapid pace, we are thrilled to welcome Tammy George as our CGO,” Albert Lupin, founder and CEO of Pneuma Behavioral Health, said in a news release. “We’re confident Tammy will bring long-term value to the organization and play a pivotal role in shaping Pneuma’s future.”

Her role will include assembling a growth team, the release states. The hiring comes after Pneuma Behavioral Health acquired Bright Path Behavioral Health, an in-network partial hospitalization program (PHP) and intensive outpatient program (IOP) services provider that caters specifically to youth aged 13 to 18.

Pneuma is based in Charlotte.

Virtual SUD peer startup Kyros adds lawyer to leadership team

Kyros PBC announced that it had named Kathleen Finnegan as the virtual peer support company’s general counsel and chief compliance officer. 

Previously, she worked as senior healthcare counsel and privacy officer at Volunteers of America National Services (VOANS).

“This is more than just a new appointment for us,” Daniel Larson, CEO and founder of Kyros, said in a news release. “It’s a statement of our dedication to upholding the strictest standards in compliance while we push the boundaries of what’s possible in the realm of SUD recovery and technology.”

The company also works with treatment centers and community, nonprofit, and government agencies caring for individuals with SUD. Specifically, Kyros offers providers administrative services, including billing and helping with insurance claims.

The company raised $10.5 million in August.

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