Youth Therapy Startups Raise Millions – Clayful Gets $7M, Joon Care $6M

Clayful lands $7M, led by Reach Capital

On-demand coaching company Clayful raised $7 million in a seed funding round after “quietly” partnering with over 50 schools nationwide.

Education technology investor Reach Capital led the seed funding round.


Other investors included the OVO Fund, Common Sense Growth Fund, Charter School Growth Fund’s Innovation Fund, and contributions from the Google for Startups Latino Founders Fund.

Clayful designed its free-for-students mental wellness platform to “fill the gap,” providing mental health support in light of the nationwide counselor shortage. The platform is the first personalized Tier 1 intervention to be “universally available to all students and fully scalable regardless of staffing constraints,” according to Clayful’s website.

Certified coaches, who Clayful says are former teachers, mental health professionals, community leaders, and industry professionals, provide on-demand, chat-based support in 133 languages.


Maria Barrera founded Clayful in 2021.

Youth therapy startup Joon Care secures $6M

Telehealth company Joon Care raised $6 million from investors, including the company’s CEO.

Founded in 2019, Seattle-based Joon serves patients between 13 and 24 years old with problems including anxiety, depression, sexual and gender identity and disordered eating. The company provides digital mental health tools as well as online therapy sessions and operates in seven states.

The funding round includes investments from ​​Pioneer Square Labs Ventures and Route 66 Ventures.

The new capital should provide enough funding to operate the company, which is not profitable, for two to three years, according to CEO and investor Emily Pesce.

“We’ve got a lot of work to do as a company and we’re nowhere near accomplishing what we desire to accomplish, which is to make this care far more accessible,” Pesce said.

Joon previously partnered with the city of Seattle to provide treatment for around 50 young people.

Digital therapeutics company Ciba Health reels in $7.5M

New York-based Ciba Health raised just under $7.5 million, according to SEC filings. The company hopes to secure an additional $2.5 million in its current funding round.

Ciba seeks to prevent and reverse chronic conditions, including anxiety, depression, type 2 diabetes, digestive health and obesity. The platform analyzes a patient’s blood draw and utilizes predictive analytics, remote patient monitoring and personalized supplements to provide a full-spectrum, integrated care delivery system.

Ciba CEO Innocent Clement founded the company in 2020.

The company matches patients with doctors, health coaches and therapists for telehealth appointments and virtual chat functions. Patients can access the platform through two tiers, priced at $150 and $249 per month.

Ciba works with health plans and employers, quoting employers a 3:1 return on investment.

Mental health AI platform Clinicom nets $5M

Clinicom, a provider of mental health assessment tools, secured $5 million in recent funding, according to SEC documents.

Dothan, Alabama-based Clinicom provides a digital mental health evaluation tool that assesses more than 80 mental health conditions, automates follow-ups and eases the documentation burden. The platform utilizes adaptive AI to track treatment outcomes.

The company’s chairman and president, Nelson Handal, also founded Dothan Behavioral Medicine Clinic, where he serves as chairman and medical director.

The platform is insurance reimbursable, according to its website.

Telehealth behavioral health company Options MD raises $2.25M

Options MD, Inc., a digital health company that addresses severe and treatment-resistant mental illnesses, secured $2.25 million, according to SEC filings.

The platform serves patients who have not responded to two or more medications of adequate dosage or duration, promising over 200 treatment options for depression.

Options MD partners with multiple major insurance providers. Its list of clients includes Aetna, Blue Cross Blue Shield and UnitedHealthcare.

West Hollywood, California-based Options MD was founded by CEO Morgan Hewett and chief operating officer Kyle Pierce.

“Options MD is addressing the white space that exists for the estimated thirty-two million patients who are most challenging to the mental health system – those struggling with severe and treatment-resistant mental illnesses,” Pierce said in a statement.”Unlike the host of mental health platforms that focus only on patients suffering from milder mental health issues, Options MD has committed to supporting patients diagnosed with the most severe and chronic cases of mental illness.”

Substance use disorder treatment (SUD) provider You Are Accountable clinches $2M

New York-based You Are Accountable secured $2 million in cash, according to SEC filings.

Founded in 2020, the company seeks to increase accountability for patients with SUD through peer support, a clinical care team, video chat and text services and remote drug tests.

The platform provides support for patients with several SUDs including opioids, methamphetamine, Adderall, fentanyl and marijuana.

Co-founders Matthew Serel, CEO, and AJ Diaz, CMO, are both in recovery.

Accountable hopes to address high relapse rates for patients leaving intensive SUD treatment.

“With Accountable, we can and will provide the safety net and accountability that every person deserves to maintain their recovery and remain fully present in their life,” a statement on the company’s site reads.

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