SUD Provider Eleanor Names Sevita Vet William McKinney CEO

Substance use disorder provider Eleanor has named Sevita vet William McKinney its new CEO. 

In McKinney’s previous role as CEO of home and community IDD provider Sevita, he led a team of 45,000 employees that served 55,000 individuals. His resume also includes tenure as president of Integrated Care Group for Fresenius Medical Care and vice president of operations at WellCare.

“When you tackle the big issues in healthcare, it’s critical to consider the whole person — physical health, mental health, and social well-being,” McKinney said in a statement. “This approach is the heart and soul of Eleanor, and working towards this vision is the reason I’m here.”


In addition to the CEO role, McKinney will also serve on Eleanor’s board of directors.

Waltham, Massachusetts-based Eleanor is a hybrid SUD and mental health provider that works on value-based care payment models. In 2022, it raised $50 million in Series C funding, bringing its total raise to roughly $82 million.

Eleanor offers virtual and in-person treatment, focusing on medication-assisted treatment and harm reduction. The provider boasts of 17 value-based care contracts in seven state markets, including with three national payers.


“The large, underserved population Eleanor serves coupled with what we believe is a pioneering approach fits squarely into this thesis, and is why we invested in the business,” Chris Bischoff, managing director of General Catalyst, said in a statement.

“We are thrilled to have what we think is a world-class leader like William who has both vision and execution-orientation at the helm.”

The new CEO announcement comes nearly five months after Eleanor’s founder, Corbin Petro, announced her plans to step down from the CEO role. One of Eleanor’s board members, Kyle Raffaniello, took the reins on an interim basis after Petro’s resignation.

Over the last few years, there have been several C-suite changes at Eleanor. In 2022, the company announced the appointment of a new chief customer and patient engagement officer, chief financial officer, and chief of staff.

Like many companies in the digital health space, Eleanor has been impacted by layoffs. In late 2022, the company reduced staff by roughly 18% to 20%.

Companies featured in this article: