Behavioral Health Companies Looking to Grow Their Enterprise Business ‘Still Need to Build The D2C Acquisition Muscle’

Several digital behavioral health companies are making the move from direct-to-consumer to business-to-business models, looking to create a larger market share. While a B2B approach may lead to a more extensive client base, companies looking to make the leap must be prepared to add higher privacy standards and the proven ROI that corporate entities expect. […]

Proven Models Help Behavioral Health Operators Overcome Carve-Out, Data-Sharing Challenges in VBC

The road to value-based care (VBC) contracting in the behavioral health sector is slow moving. In order for VBC to evolve in the behavioral health sector, both payers and providers need a seat at the table. Operators provide clinical expertise and troves of data about the patient experience. And these assets could put providers in […]

UnitedHealthcare Debuts Hybrid Health Plan, Includes Behavioral Services

UnitedHealthcare Group (NYSE: UNH) is rolling out a new health plan for members that allows them to receive various services — including behavioral health care — both virtually and in-person. NavigateNOW is a 24/7 service offered to employers in nine markets, in which members are given access to a care team provided by Optum, which […]

Optum Breaks into Direct-to-Consumer Mental Health Market

Amid the pandemic, the direct-to-consumer mental health market has boomed. Hims & Hers Health (NYSE: HIMS) broke into the behavioral health arena, while Talkspace took things public, just to name a couple examples. And now, Optum is also throwing its hat into the ring. Optum is the fastest growing business under the multinational managed healthcare […]

Pipeline: Lighthouse Adds Two Centers; New Addiction Treatment Facilities Open

Lighthouse deepens its Indiana footprint Lighthouse Autism Center, which provides applied behavioral analysis (ABA) therapy to children with autism spectrum disorder (ASD), has opened the doors to two new locations in its home state of Indiana. Lighthouse’s Valparaiso is located in a newly remodeled facility, which includes therapy spaces for learning, along with a playroom. […]

Virtual MAT Provider PursueCare Nets $7M

PursueCare — a Middletown, Connecticut-based provider of virtual medication-assisted treatment (MAT) services — has raised $7 million in an oversubscribed Series A2 funding round led by OCA Ventures, Seyen Capital, Wasabi Investors and other health care investors. The round brings PursueCare’s total funding raised up to $12.8 million, according to the fundraising tracking website Crunchbase. […]

Pipeline: Acadia’s New Suicide Prevention Centers; New SUD Locations

Acadia partners with suicide prevention organization to open new centers Acadia Healthcare (Nasdaq: ACHC) has opened 15 community resource centers in partnership with a leading suicide awareness organization to help young individuals with opioid use disorder (OUD). The centers are located in four states across the country within Acadia’s Comprehensive Treatment Centers (CTC), which provide […]

CVS Prepares to Launch Behavioral Pilot in 34 New Locations

Pharmacy giant CVS (NYSE: CVS) is releasing more details about the behavioral pilot program it’s rolling out at select HealthHUB locations. Behavioral Health Business first highlighted the pilot in mid-March, shortly after CVS released its annual Health Trends Report and highlighted the ongoing mental health crisis as a factor likely to define health care in […]