UnitedHealthcare Debuts Hybrid Health Plan, Includes Behavioral Services

UnitedHealthcare Group (NYSE: UNH) is rolling out a new health plan for members that allows them to receive various services — including behavioral health care — both virtually and in-person.

NavigateNOW is a 24/7 service offered to employers in nine markets, in which members are given access to a care team provided by Optum, which is UnitedHealth’s pharmacy benefits management subsidiary.

With NavigateNOW, virtual and in-person visits for behavioral health and primary care are free of charge to members. Also free of charge are most generic medications, with unlimited chat, online scheduling and on-demand, same-day appointments available.


Upon enrollment, members are provided a health profile assessment whereupon they indicate personal preferences, current medications and existing health conditions. The assessment is used to match members to a personalized care team, which can include a board-certified physician and other care providers that coordinate to deliver various health services such as behavioral care.

Additional behavioral health services, as needed, can also be accessed by members during primary care appointments. Those services include therapy, medication management and additional care coordination.

UnitedHealth said that NavigateNOW will cost members 15% less than traditional benefit plans.


“Patients want more options for getting care that is convenient for them and their lives,” Kristi Henderson, Optum’s senior vice president for digital transformation, said in a press release. “Our work with UnitedHealthcare is designed to help make it simpler for patients and members to interact with their care providers by bringing together our digital resources and national clinical footprint to provide a more seamless, connected experience.”

NavigateNOW is being initially offered in the following markets:

  • Dallas
  • Fort Myers, Florida
  • Houston
  • Indianapolis
  • Little Rock, Arkansas
  • Minneapolis/St. Paul, Minnesota
  • Pittsburgh
  • Richmond, Virginia
  • Springfield, Massachusetts

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